About the Role
We are seeking a results-driven Digital Marketing Specialist to manage and optimize online marketing campaigns. In this role, you will focus on SEO, paid advertising, and performance analysis to drive traffic, engagement, and conversions. You will work closely with marketing and creative teams to implement strategies that enhance brand visibility and achieve measurable business outcomes.
Responsibilities
Plan, execute, and optimize SEO strategies to improve organic search performance.
Manage and optimize paid advertising campaigns on Google Ads, Meta Ads, and other platforms.
Monitor website and campaign analytics to measure performance and identify opportunities for improvement.
Create regular reports on key digital marketing metrics, trends, and insights.
Collaborate with content, design, and branding teams to align campaigns with overall marketing strategy.
Stay updated on digital marketing trends, tools, and best practices.
Qualifications and Experience
Bachelor’s degree in Marketing, Digital Marketing, or a related field.
3–5 years of experience in digital marketing, with hands-on experience in SEO and paid advertising.
Proven track record of managing and optimizing Google Ads and Meta Ads campaigns.
Experience with analytics tools such as Google Analytics, Google Tag Manager, and other reporting platforms.
Requirements and Skills
Strong understanding of SEO principles and best practices.
Proficiency in Google Ads, Meta Ads, and other digital advertising platforms.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Strong communication and collaboration skills.
Detail-oriented with excellent organizational and project management abilities.
Creative thinking to optimize campaigns and maximize ROI.