About the Role
We are seeking a creative and analytical Brand Strategist to help shape and elevate our clients’ brands. In this role, you will define brand positioning, create comprehensive brand architectures, and conduct in-depth competitor and market analysis. You will work closely with our design, marketing, and leadership teams to ensure that each brand delivers a unique, consistent, and compelling experience.
Responsibilities
Define clear and impactful brand positioning strategies.
Develop brand architecture frameworks that guide brand growth and communication.
Conduct competitor research and market analysis to identify opportunities and threats.
Collaborate with creative teams to ensure brand consistency across all touchpoints.
Monitor brand performance and provide insights for continuous improvement.
Support new business development with strategic brand recommendations.
Qualifications and Experience
Bachelor’s degree in Marketing, Business, Communications, or a related field.
3–5 years of experience in brand strategy, marketing, or a related role.
Proven track record of developing brand positioning and architecture.
Experience conducting market and competitor analysis.
Familiarity with both B2B and B2C branding is a plus.
Requirements and Skills
Strong analytical and research skills.
Excellent verbal and written communication skills.
Creative thinking with the ability to translate insights into actionable strategies.
Ability to work collaboratively across cross-functional teams.
Proficiency in brand strategy tools and frameworks.
Strong attention to detail and organizational skills.